my kids are 10, 7, and 4. I wouldn't be comfortable myself with that big of a discrepancy in what I spent unless it was something like a baby and a much older child. I spent about $220ish on each of mine this year(yes, i'm already done and everything is wrapped). they each got a santa gift of about $75ish, the 4yo got lucky b/c I got her American girl doll with extra outfit and accessories on jill's steals and deals a few weeks back for $60 rather than $190 :) the older boys are sharing a $150 larger santa gift that they can both enjoy alone and/or together, it will go in our playroom. lots of other AG doll stuff for the 4yo's other AG dolls, plus books/legos/video games for the boys. oh, I didn't figure in the cost of their traditional xmas eve pjs... now there, I don't try to be "equal" on price, I just get them each a xmas themed pj or just pjs that they will really like. this year, 4yo had most expensive at $60 from AG, 10yo got NFL pjs on sale at kohl's for $18, 7yo got elf on the shelf pjs from pottery barn kids for $40ish with shipping. that's just the way the cookie crumbled this year. I have no clue if they have the same number of gifts, and God help them if they count gifts and whine... they've never done it before, so I don't see it starting now.