Hi T.
It depends on what you are trying to accomplish...
I've found over the years that I like different brands for different things through a lot of trial/error. Some of my own personal picks are the Ecos laundry detergent in Magnolia&Lily, the Ecover liquid fabric softener, NaturallyClean brand spray for Kitchen for countertops(though it has a somewhat icky slight afterscent), and Clorox Greenworks all purpose spray for bathrooms (although I am not a fan of Clorox and hate to support such a huge company that has so many products that are toxic). These are the items I've used exclusively after trying others and not caring for the scent or some other aspect.
You can get all (except the clorox brand) at Whole Foods and can also find a TON of other items to try. They have a lot of other brands and what may appeal to one person may completely turn another person off. And Whole Foods has an amazing return policy if you do not like the product for any reason. I found the Greenworks at Costco one day and love the lemony scent...and Costco has a great return policy too!
I have personally never been able to find just one brand that serves all purposes, maybe you will have better luck. But trying some items out for their effectiveness, strength, appealing/unappealing scent, etc. is what I think is the best way to go...especially if you can return the items if you don't like them.
Good luck and great job on avoiding chemicals the best you can. I personally try not to use anything that won't even list the ingredients (like all standard laundry detergents!) and feel sooo much better knowing that my family isn't "wearing" a bunch of chemicals/cancer-causing fragrances all day long. You can't completely avoid all the garbage, but you try to do the best you can :)
