I totally agree with the "think of it like a game" mentality. The money I save is my "points" for that week's game. Of course, I'm just playing against myself, but it helps keep it interesting. My husband was so impressed with how much we were saving (but how we didn't do without anything) that he told me I could keep whatever I saved. Instead, what I did was this: we looked back at previous bank statements together and came up with an average of how much I spent per month before coupons and shopping the sales. We agreed on the average. Now at the end of the month we go over it and whatever I've saved gets saved separately. That money is used 2x/year for special family outings. For instance, I was actually spending about $200/week on groceries, cleaning supplies, general "stuff". Now I spend about $130/week (including diapers and formula) by changing how I do things. That's a real savings of $70/week and keeping that in mind is a great motivator to keep it up!
This thing I've read from some of your responses about Kroger is interesting....I'll have to check that out. What I've done to save my $70/week is this: I get a sheet of paper and write "Kroger" and what is on sale we need or that is worth noting, then "Albertsons" and do the same. Comparing the two, I find out which place I'll go, especially for meat/seafood because I do NOT buy that at Walmart. Using the inventory I already have, what is in the sales ads, and what coupons I have, I'll make a weekly menu (all meals, snacks, and the lunches I'll pack for my husband as well), then make sure I have everything in the bathroom, laundry room, etc as well. I make my shopping list accordingly. I'll go to Walmart first and do the bulk of the weekly shopping there. The prices are often lower or similar to the sale items in the sales ads (but not always!). Let's say I have decided to go to Kroger for fish and chicken (again, I don't do Walmart for meat), and maybe pick up a few things there that are on sale, but Albertsons has sales on other foods that I'd like. On my shopping list, I have in parenthesis: (A) for Albertsons and will tell them at the register the advertised price for this item is ___ and they will change the price to match. Then I'll run by Kroger (or wherever) for the meat I want and the shopping is done for the whole week. I generally do the sales ads, menu, and shopping list on Friday and like to go on Saturday to do my shopping. That way it's not too much work at once.
As for couponing: I just buy the Sunday paper on Saturday while at the store. Sunday mornings are our one day/week that we take our time and have a big breakfast, where my husband likes to look at the paper only on Sundays; I check out the comics, recipes, and coupons. My son likes to take the paper when we're done and tear it up or practice cutting with his preschool scissors (I'll draw shapes in marker on the paper and he tries to cut that shape out). It just kinda works for all of us. The Sunday paper is a once/week expense of $1, right? I cut out things I would use if needed, and put them in a little divided coupon organizer-(dry goods, refrigerated/frozen foods, canned goods, snacks, baby stuff, bathroom supplies, cleaning supplies, misc items, going out...). Sunday evenings while we watch Amazing Race as a family, I put the coupons where they go according to expiration date and throw out the old coupons at the same time.
I have a friend who is all about coupon mom and some other sites. I think that's too much. First, there are so many "fishing" sites (can't remember how to spell it, but you know what I mean?)---it's bad for the computer. I checked it out once and immediately turned it off. She now has problems with her computer running slow and stupid popups and all kinds of things. NO thank you! Also, I don't think she's figured out yet that she keeps buying printer paper and ink (ink is not cheap!) for all the coupons she's printing out. That's no good. I'll just stick with the basics: shop the sales, cut out coupons, PLAN the meals and shopping so there's no going back and forth and haphazard spending, price match when you can, and yes stacking is a good thing! This works in grocery stores where say, I have a coupon for 75 cents off toilet paper. A store puts the tp price from 8.99 to 6.99; then I put my coupon on top of that for 6.24, and then if you can find another coupon in the sales ad or if the store does that double coupons up to a certain amount, you've added more savings.
Don't fall into the trap of buying something just because you have a coupon for it; instead, make sure it's something that could be used in the menu or that you are FOR SURE going to use. Or buying a brand name thing that is still $2 more than the store brand, even after a coupon. There are certain things that I will only buy brand name of. Other things really don't matter. Be cognizant of that, and you'll do well.
One final note: to save the hateful looks and evil thoughts sent to you by other customers, please make sure your coupons are out ahead of time, lol. On my shopping list, I have mark items that I have a coupon with with a star. I have all the coupons I am planning on using out and with my list. If the store doesn't have something I had a coupon for, I know easily to pull it out of my stack at the register by seeing "oh that's not marked off the list" and pull it out. Then give the cashier the stack of coupons at the end and it's SO much easier that way. NO digging around wasting time.