My philosophy is that I SHOP SHOP SHOP for the best deals. Southwest has really great pricing but you can also see about mix & match airlines or sometimes it's good to reroute cities to get the better deals but that can be more of a hassle w/possible layovers or if you choose to drive to your destination from a different airport location. I prefer non-stop flights...although they cost a little more, you get there faster & no layovers which take the most time out of your schedule. Also, once you've found a really great price, you might ought to take it then b/c although you could find it a little cheaper later, you may not always find it cheaper later, you also hafta know that the closer you get to your vacation date for departure, the higher the prices get. Also, a lot of airlines only book 'so far' in advance so just keep checking til they finally allow booking for your scheduled date. That's usually when you get the cheapest prices. Also be on the lookout for their little small print sidenotes stating certain days are cheaper. If I have flexible days during that week that I'd be open to leaving or comeing bk home, I ck those too b/c a lot of times, days like Tuesday, Wed or Thurs have cheaper prices too b/c they're normally 'lesser traveled days" but also keep in mind, is the price difference between days of the week more or less than what you'd hafta spend on another night in a hotel so think abt that too. If you're staying in a hotel, beware that often times the "package deals" are not always deals. I have found that a lot of times, it actually costed more in a pkg deal than paying separately flight, hotel & car. I always do a search on hotels & car rental too in the area. Sometimes you hafta drive a couple miles further to get a good rate in a decent hotel together...then I add up the flight w/tax included (you can do that w/o purchasing & then you'll know total charge) added to hotel & rental car w/o the package price & compare it to the package price & see if it helps or hinders getting a 'package deal'. Also, my most recent trip, I used my air-miles to pay for my hotel & rental car. I ended up paying only $.50 cents for my car (that was the amt I owed after using the last of my airmiles) & I ended up staying an extra day but found a great hotel cheap across the street so I only spent abt $40 on the hotel for a 6 day trip but it was decent & clean & it served the purpose so I was only out $40 for hotel. which of course didn't include souviners, food, & the little bit of gas to turn in the car etc. I like booking on Orbitz.com b/c they let me know of any flight changes before the airline does, Orbitz called my phone number twice on the same trip to let me know of the changes before the airline did which helped A LOT plus you get refunded the difference if someone books the same hotel cheaper. If all else fails, use Priceline.com to name your own price...true you can't pick your flight, hotel or call w/name your own price but you can get it a lot cheaper if you end up finding higher prices than what you want to spend. Hope this helps & good luck!