Try:
Dr. Seuss's I Can Read books
Mo Willem's books: Elephant & Piggy, Don't Let the Pigeon Drive the Bus, etc.
Sam & the Firefly
Sammy the Seal (my nephew is just starting 1st grade, and that was the first book he read to himself)
There are also lots of I Can Read books based on movies, etc.: Star Wars, superheroes, sports, etc. The quality of writing isn't necessarily stellar, but the key is to capture the child's interest. My son used to like these Spider Man books that were about the size of the Bob books and came in little packets.
Also, don't overlook books that are slightly more advanced, but that he can follow along with, as you read to him. For example:
Arnold Lobel is wonderful. Frog & Toad, Owl, Mouse Soup, everything. These also make great bedtime stories.
Also, Cynthia Rylant's Henry & Mudge books.