You can get hormone free cow's milk. I believe either Kroger (Fry's) or Publix has it just in their regular store brand. I do organic but hormone free isn't hard to find now, you just have to ask. As for Gerber- I keep some for emergencies, but I try not to make them into every meal for him. Here is some of what I fed my son at that age:
For veggies- I keep lots of bags of frozen veggies on hand, and steam them at mealtime. (In the summer I do use fresh.) I just pop them in the microwave in glass bowls with a little water and they are done in about a minute. Then I cool them off, and sometimes I season them. Sweet baby peas are his favorites.
I also will make a little homemade chicken broth gravy or white sauce with milk and parmesan cheese and freeze them in ice cube trays, and then I add them to rice, noodles, or his veggies. (If I am making any sauce or gravy for dinner, I made a bunch of extra and there is no extra work.) This makes the veggies go down easier sometimes. Whenever I make pasta I make extra and freeze some in portions for him, then I just thaw one portion with some sauce and he can feed himself the noodles.
For fruits, when it isn't summer, I will use the frozen bags also. Just pull out a few peaches, mangoes, berries and let them thaw in fridge for later that day and cut them up. Those bags of "smoothie mix" work great. I also use the canned if I can find the kind that are labeled "LITE" and dont have them soaking in syrup. They should be soaking in their own juices or pear juice. Pineapple tidbits are great.
Mine also loves grilled cheese with a slice of ham, quesadillas (so easy) frozen whole grain waffles (sometimes I put fruit-only (no sugar) jelly or cut up berries with them, sometimes he eats them plain), scrambled eggs, and mac & cheese. Pasta with spaghetti sauce is great too. I use whole grain stuff whenever I can, he doesn't know that white bread/pasta tastes better because he has never had it. Hummus is really healthy and easy to make.
Good websites to use, even if you don't make your own babyfood and/or your kid is older:
http://www.homemade-baby-food-recipes.com/index.html
http://www.wholesomebabyfood.com/
http://weelicious.com/ (updates on Facebook now, you don't even have to remember to read it every day)
They all have lots of ideas and good recipes and such. The top two have great ideas of which foods to combine to make them tastier (and therefore maybe hide the not-so-favorite one.) The frst one has a montly newsletter. Hope all that helps!