C.T.
My wash routine is generally a combination of All Free and Clear, stain fighting with Shout or a good old bar of Ivory soap and scrub-brush, a little bleach (or color-safe bleach that is also free and clear) and/or a little white vinegar for the towels only.
Nothing works for freshness like hanging out the clothes in the sun - I even do that in the winter if there isn't three feet of snow under my clothes hanger!
I avoid most of the other stuff as there are too many chemicals and perfumes in them and I already feel like I am useing too mcuh!
~C.