M.B.
There are more and more schools doing "armchair" fundraisers now.... and frankly, it can bring in more than if everyone bought junk they didn't need, where the school gets only a fraction of the money!
Here's a possible wording...
"Since families get busier and busier with school activities, we want to try a different type of fundraiser this year. If it is successful, this will be the only fundraiser we have. In the past, we have depended on people getting donations of items from local businesses for a silent auction. This year, we are asking people to donate what they normally would donate when ordering from the fundraisers/silent auction and just donate that directly to the armchair fundraiser. This way, 100% of the money goes to the student programs!"
We are asking you to pledge an amount of money you can donate to help support the student programs. This can be given as a one-time donation, or a pledge spread out over several months. We realize that back to school time can be expensive, so that is why we are setting up the pledge."
There may be a way to set it up as an automatic payment so families don't forget....
Good luck, and I hope it works!