Major Purchases: Infant, Aveeno

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Natural & Organic Baby Products

What all-natural and organic baby products (shampoo, baby wash, lotion, diaper balm, etc.) would you recommend and where do you buy them? I know the big name brands (like Johnson & Johnson and Aveeno) have come out with their version of "natural" products, but they still have a lot of harsh and questionable ingredients in them. I want to use the most natural, yet effective products with my new baby.