L.S.
If he's having that many accidents a day, chances are despite his interest he's just not ready yet. This is completely normal btw. He's not even 2 for goodness sake so he's doing great (better than any I know) if he shows so much interest. Don't lose hope -- they all potty train eventually. By the same token, I wouldn't push it too much if I were you. My son potty trained (or learned rather since we didn't do jack) at about 30 months which is about 6 months sooner than a lot of his peers if that gives you some perspective. Boys typically catch on later and take longer; however, my son never had more than 1 or 2 accidents a week. This isn't because he's smarter or we're better parents -- he was just ready. We've noticed that he's been waking up dry for the past 3 months also indicating that he's physically ready (this is due to a biological change and not a maturity/intelligence thing btw).
Look at this as a potty learning / discovery period for him. My advice is to not push it and not bribe him either. You could be setting yourself up for some unnecessary pain down the road. That's a lot of apples, suckers and cookies for a day you might have to give him. Apples can and often will constipate btw. ;) He will get it as long as he's interested. You can bribe them all you want, but if they don't want to do it or are still developmentally not there yet they won't.