M.M.
Why don't you make some calls and do some visits in the area to see
what your competition charges and see what facilities they are offering?
You could also create a comparison chart to feature what your facility offers and what they should be looking for when they shop for a daycare.
Such as: extra staff, DCFS license, CPR certification, etc.
I used to be a teacher in a not for profit, Christian daycare and I went to vist local facilities nearby as a prospective parent. I was aghast at what I saw being done in local daycares. It is an eye opening experience.