M.S.
I think they have tried to construct a program to help provide an incentive for kids to read, and have probably considered the fairness issues as well as what is likely to be most effective, and made a good-faith effort to come up with the best system they could--perhaps not anticipating that it would be 1 kid with 62 books, 1 kid with 1 book, and no other kids having turned in the paperwork. I think it probably is a bit demoralizing if the same kid wins all the time, and at least they did not give an award to a kid who did not participate at all. I think that I might be mildly annoyed if I were you, but on the other hand it probably is annoying to be a teacher trying to come up with a nice incentive program, perhaps buying the rewards out of pocket, and then have a parent complain about the way the rewards are distributed. I think it is reasonable for them to have a policy that the same kid can't win twice, and also reasonable to think about changing the program for next semester if only the same 1 or 2 kids are participating. I would try to focus my child more on the intrinsic joy of reading than the tangible reward.