Well, hundreds of schools HAVE already been closed. If that happened to your child's daycare, (even if it wasn't your child that was sick), would you have a back-up plan?
Yes, they ARE trying to get people's attention, to make people aware so that we alter our behavior, and maybe stay home from work if we're feeling like we're coming down with something, and be more vigilant about handwashing, especially with young children.
It's nothing to panic about, but it would be good to have a plan in case you or your child's daycare or school closes, even if he/she personally doesn't get sick. Can you take the time off? Can you bring a well child to your work or office? Or, if your child DOES get ill and can't return to daycare for a few weeks, can you take time off work without losing your job? If you get ill, would you want a relative or close friend to watch your child so you won't get him sick?
If you were planning on travelling, especially out of the country, it might be a good idea to hold off for a little while.
I keep hearing people say "the media has blown this out of proportion to generate news," but the World Health Organization has declared this outbreak to be a level 5 (out of 6) pandemic alert, I think it's safe to say they have a few folks at the WHO and CDC who know what they are talking about and we should be paying attention, and taking precautions. This is in the VERY early stages, (it's only what - 10 days old?), so perhaps it will be contained and not be very bad, but it *is* possible that this could become very widespread, so... pay attention, and be prepared to keep your family safe.
It's too soon to know how quickly this will spread of how lethal it will be, but it's possible this could go on for many months, so... keep your head. One troubling aspect of this flu is that the people it has killed were young healthy adults, whereas most outbreaks take the highest toll on the very young, the elderly or otherwise immune-compromised.
The infamous 1918 flu also hit those with strong immune systems the hardest (because it was the over-reaction of the immune system that actualy killed them)
The past 4 pandemics, a relatively mild spring outbreak was followed several months later by a much more deadly outbreak, and the "second wave" of the 1918 flu killed an estimated 70-100 million people, (still only 2.5 to 5% of those who were infected.)