I Need Help Picking a Name for a Business!!!

Updated on November 01, 2015
T.C. asks from Kaneohe, HI
4 answers

I am creating business that is going to sell girlie accessories (i.e. cat ear head bands -similar to Ariana Grande- necklaces, earnings, bracelets, rings, and scrunchies. As well as Sugar and Coffee scrub. All Jewelry will be like boho/chic styled, i guess you could call it, and dainty. I want the title to be either girly and sweet or really chic and edgy. I am also pondering on the word "babe" because its sort of a mix between chic and girly.

I have already been considering:
- Wonder Girls
- The Sun and The Moon
- Girls World
- Calling All Girls
- Sugar and Spice
- Everything Nice

I know this was a lot of info but PLEASE HELP!!! i need to have this task completed no later than November 5/6... HELP

What can I do next?

  • Add yourAnswer own comment
  • Ask your own question Add Question
  • Join the Mamapedia community Mamapedia
  • as inappropriate
  • this with your friends

So What Happened?

Thank you to every one who left a helpful comment!! My partner ended up completely changing the venue to coffee and sugar scrubs (peppermint and rose petal), lip scrubs (cotton candy and rose petal), Bath bombs (Lavender and Rose petal), and scrunchies!! We decided on the name "... and Everything Nice!" as a spin on the sugar and spice girly thing. All the dots (i's, ..., and the !) will be hand drawn little flowers. Again thank you to those of you who offered great ideas and showed support!!!

xoxo Mamas Tay and Beth

More Answers

D.B.

answers from Boston on

Re-read TF's answer. She raises terrific points. Especially about making scrubs.

I would add the following: a business name doesn't sell products! Finding customers and having a way to distinguish your products from everyone else's is going to be important. What's different about what you do? How will your prospective customers find your wares? A website? Even a terrific website (which most amateurs can't set up well) is useless if there's no way to drive people to it. The internet is cluttered with businesses that have no references, ratings or track record. Will you go to shows and fairs? Those are expensive and are just filled with jewelry sellers, and customers looking for bargains. Many vendors don't make back their participation fees. Direct mail? How will you find qualified leads and pay for a compelling mailing piece? Are you going to do this yourself? How will you handle inventory, fulfillment, payment options?

It won't work unless you are an advertising specialist, or hire one. And you need an expert in whatever method you are using to sell, stock, mail and get paid - with fees involved.

My husband has done branding and advertising for many years and I can't tell you how many people make the mistake of thinking that their cute and adorable things will somehow magically thrill the buying public! They all fail if they don' have a solid marketing strategy and fabulous copywriting that engages the public. In the 70s, a company made a fortune selling Pet Rocks, for crying out loud! But they had a marketing strategy and put money into it, working with advertising professionals. What I will tell you right off the bat is that your suggested names say nothing about what your products are. Sugar & Spice/Everything Nice have been done to death by many other advertisers and companies so I would avoid them like the plague. Most of these names are derivative and likely to be confused with other companies.

Copyrights and trademarks are very important - to protect your name and to avoid using something that's in use. It's extremely expensive to defend yourself against an infringement suit, and a cease-and-desist order will shut down your business and make all your investment (in mailing, brochures, business cards, tags, etc.)

How are you financing this? You can get basic business plan software to help you develop something that's pretty boilerplate to present to investors or lending institutions. Many people have done well with crowd funding too, but they have to set themselves apart in some way.

Please do not spend any more time looking for a name. Go back to basics and make sure you have a solid business plan. From an advertising standpoint, a good name will evolve from your uniqueness and your business plan, not the other way around.

6 moms found this helpful

T.F.

answers from Dallas on

Have you presented a business plan to your legal and tax counsel? Have you checked the names you mentioned for trademarks and/or patents?

There is a lot more to a business than just coming up with a catchy name. You need proper licensing, proper legal and tax counsel because you'll be dealing with your state and IRS rulings.

If you're doing scrubs, there may also be health guidelines you have to follow per the FDA.

Best wishes with your venture but please make sure you follow all the guidelines for a business because if not, you could potentially face heavy fines.

5 moms found this helpful

S.T.

answers from Washington DC on

i like Wonder Girls or Sugar and Spice.
and i certainly wish you luck. i'm glad there are entrepreneurs starting cottage businesses and hope yours flourishes. i tell you true, i've known several friends and family members that have attempted this sort of thing and the competition is very, very stiff. you'll need to be unique in some way (not being an entrepreneurial type i have no suggestions) and have really, really great products to distinguish yourself from the hordes of moms and girls who are stampeding for the same small market you're after.
khairete
S.

2 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

N.B.

answers from Oklahoma City on

I'd probably do Girly Chic. Rolls off the tongue and it's cute.

For Updates and Special Promotions
Follow Us

Related Questions