I recieve resumes all day. I decide who gets a call back and who doesn't. So, I have a differant perspective to add. I do read cover letters if they aren't boring, vanilla, generic form letters. Don't go into alot of detail. Just tell why you would be a good fit. Not too much personal stuff - no baggage! Not the place to tell that you are recently divorced or whatever. Be careful of spelling and grammar. I generally scan a resume before reading to see the general organization and if I pick up a lot of typos it just becomes a joke and ends up in the trash. Keep it to one page. Don't try to pad with long wordy explanations. I don't read the objective, because they are usually generic. I do like when people give a brief explanation on resume of gaps in employment, but please don't list all the duties sahm entails. Anyone that's ever had a mom knows that stuff. If you, however, ran a small business out of the house or organized for community organizations, did volunteer work, held any offices on the PTA or something, list that. Even if you were administrator on an internet discussion board. That kind of stuff shows leadership and organization. I want to see that whatever you did, you put your all into it. For this particular job you have a little more le-way to add the mom stuff in. I would want to see that you had researched the subject and were a bit more of an expert than the average mom. So, in the cover letter let a little of your passion for the benfits of breastfeeding show, along with the work you have done to better educate yourself. for example... "While peparing for motherhood, one of the easiest and best decisions I made was to breastfeed. I saw it as an honor and took every opportunity to learn as much as I could about the techniques and benefits. I sought out resources such as La Leche League, became a regular reader and contributor to lactation discussion boards, read several books, and found myself advising other new moms that had questions. I know my passion and experience would allow me an easy rapport with expectant moms, making me a great fit for this position." It's also good to show that you researched the company and embrace thier philosophy. "In my research I found organizations like this one to be particularly helpful. It's so important for young women to have a resource, such as this, and I would be honored to be a part of it."
Hope that helps.
You can go to emurse.com to make a quick, easy, free resume. Just fill in the blanks and pick your favorite template.