1. Do you usually shop at one box store over another on a regular basis?
Target. Better quality. Easier location.
2. Would you consider changing loyalty if the OTHER store offered a L/B room?
It would depend on a lot of factors, but that would certainly help.
3. Do you think you would spend more TIME at a store if such a room were offered?
YES.
4. Do you think you would spend more MONEY at a store if such a room were offered?
Probably. Because we'd be there longer.
5. Do you think you would shop at a store with such room MORE OFTEN?
Likely.
6. Would it bother you if the store advertised baby items in this type of room?
NOPE. I'd see it as opportunity.
7. What items do you think are necessary for such room (bare bones)?
A changing table. A trash can or other diaper pail. A comfy, CLEAN seating area. A lock or a sign saying please knock.
8. What items do you think are nice, but not necessary for such room?
Table, Toys for other kids, curtained sections for multiple moms who may be shy. Sinks.
9. Other comments for box store execs to take into consideration?
THANK YOU!!! Maybe we can make a difference!
Look at malls that have clean, friendly family areas. Our local mall has a FANTASTIC family rest area near the food court. The large toilet room has sinks and toilets for kids and adults. You can easily get a stroller in there, or a wheelchair if you are helping someone. Then off to the side they have counters with curved spots for changing, a microwave, bottle warmers and sinks. Three or four parents can be doing something in that area (the microwave and bottle warmers are off to the side, not ON the changing area). Then there is a little area for kids to play and watch TV and three cubbies with chairs and a table and a curtain - for whatever. I used them for nursing but also for changing my kid's clothes, or mine, if she spat up on me. Very nice! I've also seen families take disabled children to those cubbies for quite, private tube feeding.
Our local BRU has a nursing room (mothering room) too, but they have not always maintained it. If the seating starts to look gross, go to Ikea and get a new couch or chair. It's worth it to look clean to your customers. And run a Bissel carpet cleaner or something over the rug sometimes.
I saw the other post and I will say that it does depend on the store to keep it as clean as any other area. Our mall does a fantastic job and when the curtains started to wear a little, they quickly replaced them. The store would have to make it a priority.
While I also used dressing rooms (or carried her in my arms, but when she got bigger, that was harder...never learned how to nurse with a sling), sometimes the staff would get antsy about me being in there for so long and come knocking.
Heck if a store even had somewhere to SIT, I'd frequent them more often. I didn't need to be sequestered, just seated. I personally use a shawl, but a lot of moms don't and I think we need to normalize breastfeeding in some fashion in this country.