Statefarm commercial-Have You Seen It? Silly Question

Updated on July 07, 2015
K.H. asks from Lindenhurst, NY
19 answers

Just a silly question but a question bouncing away in my brain none-the-less & maybe you guys can shed some light for me.

Have you seen the Statefarm commercial, "I'm never letting go"? It starts w/a couple & they are 'never having kids' after seeing a crying baby on a plane, but then do. Then they are 'never moving to the suburbs' but then do. 'Never getting a mini-van' but then do?
Then it ends with the man holding onto his family and he says 'Im never letting go".
Have we seen this one?
What are your thoughts?
I personally dislike it & my nephew thinks Im a crazy person for even noticing, LOL! But what are they saying at the end (that they could help you with insurance), does he die? Is that what they are getting at?
Because if we follow along we all know he will be "letting go" right after he says it, if we follow the story line of the whole damn commercial.

Thoughts?!

What can I do next?

  • Add yourAnswer own comment
  • Ask your own question Add Question
  • Join the Mamapedia community Mamapedia
  • as inappropriate
  • this with your friends

Featured Answers

Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

J.K.

answers from Wausau on

The point wasn't that he was doing the opposite of every declaration, but that he was evolving as a person. Growing and learning, loving his life at present, loving it when it changes.

Although yes, at some point he will have to let go as the kids move out. Also when he or his wife dies. That's not a mind-switch though, it's just life happening.

8 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

O.O.

answers from Los Angeles on

I love it!
Especially the "we are never getting O. of those" (minivan) then slamming the soapy sponge on the hood!
Tied with the "I'm pregnant" said with a sneer, passing by with laundry basket!

I don't think it's about death. Suzanne (below) echoes my impression of it.

5 moms found this helpful

More Answers

Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

E.B.

answers from Austin on

I thought the same thing - this guy has said "I'll never..." his whole life, but then he does! Every time! I don't like that commercial.

While we're on the subject, there's a commercial about buying stamps online, so you don't have to go to the post office. I get the convenience issue. They have people saying that they don't have to leave their offices, stand in line at the post office, etc. But then they have this one woman who says "Can you print only stamps? No!" And then they have people who say what other things you can print (first class, international postage, etc). But what kind of sentence is that? "Can you print only stamps? No!". That's such a horribly written segment. And the only thing that sticks in my head after the commercial is her saying "No" so it makes me want to never buy what they're selling.

And the Pediasure commercial. It shows a mother who's frustrated that her young child isn't eating well. The little boy gently and delicately pushes his dinner aside, with just the sweetest smile on his face. Why don't they show a kid pitching a fit? What kid, who is eating so poorly that he requires medical intervention, politely slides his plate an inch or so away, while smiling so pleasantly the entire time? Then he drinks a whole glass of Pedialyte while his mother glows with pride like he won the Nobel prize. For some reason, this commercial makes me mad.

And the Eggo commercial. The family is sitting in their luxurious, spacious kitchen, with top of the line appliances, all with their expensive smart phones, texting each other about who's going to get the one Eggo. You know what? In the commercial, I can see your six burner professional stove, your brand new appliances, your beautifully tiled kitchen island. Here's an idea, stupid family! Buy another freaking waffle.

Gee, I feel better now. Thanks! Some commercials just make me wish I could pick up the phone and talk to whomever thought they were a good idea.

11 moms found this helpful

T.S.

answers from San Francisco on

I thought it was him realizing that in fact he DOES want all those things he thought he didn't want when he was younger.
You know, an "oh now I get it" moment, the family is what it's all about.
(Hence if you care about your family you'll make sure you're well insured, it IS an insurance commercial after all.)

10 moms found this helpful

J.S.

answers from St. Louis on

Kind of agree with your nephew. The commercial has nothing to do with him always doing what he says he will never do. It is the process of maturity when you realize you don't know what you want when you are young and when you realize what is important to you then you want to make sure you never lose it and they are saying State Farm can help protect you.

I am super critical, like almost in an annoying way, of commercials and this one I actually thought nailed what they were trying to say.

7 moms found this helpful

D.B.

answers from Boston on

I haven't seen it, but it sounds like they are saying that younger people make blanket statements and then do the same things they thought they wouldn't. So that means, if they don't plan ahead, they don't do things like buy enough life insurance, and then they have dependents and they haven't provided enough coverage for eventualities they thought would never occur. It sounds like it's saying to people, "Today you're sure you're never letting go of the present, but tomorrow you will find the future is here, and things have changed. Never say never." That's the basis of life/home/fire/medical insurance.

If I'm missing something about your objections/concerns, please say more. Exactly what do you dislike about it?

7 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

F.B.

answers from New York on

InMy- I thought the commercial was clever.

B- thanks for the ear worm.

Best, F. B.

6 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

S.W.

answers from Amarillo on

I agree with Diane B on this. Yes, the young man starts out like most grads do with nothing and the "never" statement. But you have to remember life has a way of changing things and what you say never about is what happens to you.

So the commercial cleverly shows how his never going to dos change into every day adult life situations.

Statefarm is there, sorry for the pun, to remind people to protect their investments at any given stage of life. I am not an agent just seeing it from the insurance side.

the other S.

6 moms found this helpful

K.C.

answers from Washington DC on

Aw .... I actually think it's sweet ...

For those that haven't seen it ..... https://m.youtube.com/watch?v=O1Z91YkPatw

5 moms found this helpful

F.W.

answers from Danville on

I agree with your nephew!

lol

To be honest, I like the commercial.

I also think statefarm provides ALL kinds of insurance (home, auto, life etc).

I think you may be over thinking this...

:)

5 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

J.D.

answers from Dayton on

It's actually a cute commercial but I don't care for it at all. Even though it's sweet at first, saying "I'm never"...and then it does happen - I hate the ending. When he says I'm never letting go the first thing that enters my mind is well..you said never before & you see what happened! So I picture him leaving & letting go - of his wife, kids, home.

4 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

G.♣.

answers from Springfield on

No, I think it's sweet! All along he's been fighting being an adult, having kids (and giving up his independence), moving to the suburbs (and giving up the young urban life), buying a minivan (and giving up his cool, bachelor car) and suddenly he realizes that what he has is pretty great, and he wouldn't trade it for anything :-)

4 moms found this helpful

L.A.

answers from Austin on

I love that commercial. I cracks me up, because I know so many people that have said, "I am never going to..." And then there they are.. Loving what they said they would never do.. I am now living a brand new subdivision with a neighborhood association! It is like my worst nightmare.. All perfect cookie cutter homes. But here I am , mad that the neighbor is working on his truck on his driveway playing his music really loud! I want to call the neighborhood association.. hee, hee, but I refuse to be Mrs. Kravitz.

But thank goodness for home insurance. One of the neighbors caught is Garage on fire after only being there for a couple of weeks. And my husband was on a trip for 2 weeks with his father and I was really worried about what I would do if something happened to him, and I am here all alone in this house..

Thank goodness for great Home and life Insurance..

Life is funny. We can think we know what we would do, but when you love someone , things can change on a dime.

Insurance is a way to be cushioned for these times.

3 moms found this helpful

B.C.

answers from Norfolk on

Sounds like the commercial is a version of
'Life happens while you're making other plans'.

Yeah but the things they say they'll 'NEVER' do (and then go ahead and do anyway when the time is right) are good things.
I suppose the thought of him saying he'll never let go of his family implying that he will do so eventually could be a little too deep a thought for the commercial.
His letting go could be seen as such a betrayal.
But on the other hand a clinging vine choke hold on his family might be a bad thing too.

Any commercial that makes me think that hard is over shooting it's purpose.

Does anyone miss the

"i'm a pepper he's a pepper she's a pepper we're a pepper
wouldn't you like to be a pepper too?"

commercials?

They had a jingle that would stick in your brain FOREVER.
And even though I can't stand their product I still love their commercial!

3 moms found this helpful

S.T.

answers from Washington DC on

i think it's cute, and does a good job of nailing the 'never say never' that life hands you.
my peeves are that awful gekko and worse, the talking pig.
i have to leave the room. i hate the talking animal (hip hop hamsters? really?) and babies memes anyway, but something about geico commercials just shreds my nervous system.
khairete
weird S.

2 moms found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

H.W.

answers from Portland on

Elena, you cracked me up-- I really laughed reading that. :)

I don't know if I have seen that commerical-- I don't usually pay attention to commercials in general.They tend to be annoying. Love the Coneheads one though!

2 moms found this helpful

O.H.

answers from Phoenix on

I'm an insurance agent, although I don't sell State Farm.

It's basically pointing out that insurance can cover you for all your stages of life. When you are single driving a sports car, married living in the city, owning a house and mini van in the suburbs and raising a family...etc. There is an insurance product for each of those.

1 mom found this helpful
Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

C.B.

answers from San Francisco on

I wondered if he would be getting a divorce LOL!

Smallavatar-fefd015f3e6a23a79637b7ec8e9ddaa6

N.B.

answers from Oklahoma City on

I think it's fun. I have heard so many young couples see someone changing a diaper and they say "I'm never having kids" because they can't imagine changing a poopy diaper. Then they get pregnant and more changes happen and then more changes.

In the end he is a grown up and has realized how perfect his life is.

For Updates and Special Promotions
Follow Us

Related Questions