In my profession, we have numerous inquiries about employment. We advertise in local newspapers, Craigslist, etc.
I think that part of the problem we face is that people contact us so that they can write us down as a contact for unemployment purposes. They aren't really that serious about getting a job. The other problem we face is spending time on applicants with zero experience, they have no driver's licenses, or they have criminal records which make them ineligible for hire.
We do run background checks and it clearly asks if you've ever been convicted of anything and you'd be surprised how many people say NO. Then, the background checks come back and it's clear that they were dishonest.
We waste a lot of time weeding people out who don't show up, cancel, or continuously contact us in spite of the fact that we can't hire them.
We try to be specific in our job descriptions, but that doesn't stop people who are either desperate for work or simply fulfilling unemployment regulations as far as contacting employers. Out of 25 people a week, we may only have one or two that we actually can follow through with.
I work in the home health care industry and we are very strict and picky about who we send out to our clients. It certainly is a daunting task to find qualified, experienced, and trustworthy people.
You can try to be as specific as possible in your ads. You can say, "Experienced only need apply". You will still get people looking for work hoping that they will have a shot.
I don't think you are necessarily doing anything wrong. I see this in my office every day, every week. Our business is a little different in that it's never just ONE position we are looking to fill. We cover a very large area in the county and we need caregivers to fit the needs of our clients. We take applications by appointment only, 2 days per week, and sometimes, there isn't anyone we could possibly place.
Unfortunately, it's kind of status quo. We spend a lot of time interviewing and weeding through applicants. We have over 130 caregivers and some of them have been with us for many years. When we get new clients, we need to hire and it's pretty difficult. That's all I can say.
So, you're not the only one going through such a situation.
You can try re-wording your ads, but in my experience, you will still get people who contact you and their hearts aren't really into it. Some of our clients require caregivers who can drive them to their medical appointments or run errands for them. You would faint if you knew how many applicants have suspended driver's licenses and can't even drive their own cars, let alone.
You go through a lot to find good people.
I wish you the best.