We go when it is not crowded nor full of long lines.
Then, we take the photos of our kids, with our own camera. It is allowed here.
Then, we don't have to pay for 'their' photo, and honestly, our photo with our own camera, taken by us... is much better, than the one's that the shopping center sells to parents.
My son is 5. He still gets a tad nervous, going next to Santa. When younger, he'd freak out and cry. Yes. As many... young children do.
So because my son was like that when younger, we did NOT force him to take a photo with Santa. Nor did we hold up any lines.
Why make a child take a photo with Santa, if they are afraid and freaking out and crying?